BRAND REGISTRATION

CONVERSION OF SOLE PROPRIETARY CONCERN INTO LIMITED COMPANY

           

  Conversion of a sole proprietary concern into a limited company is a wrong concept. There can be no such conversion under any law in India. A company is legal entity which can be incorporated by following the procedure laid down.

After the company is incorporated, it may acquire the assets and Liabilities of any running business as per terms and conditions of an agreement that may be entered into by and between the company and the seller of the existing business.

In a sole proprietary concern, it is the sole proprietor, who is the sole owner of the business of his proprietary concern. Therefore, he owns all the assets, moveable and immovable, of the concern and he is liable to satisfy all the liabilities of his sole proprietary concern. He has the absolute discretion, either to continue running his business or sell the same to another person or to a company.

        Since the sole proprietor of a sole proprietary concern is only one person, who constitutes the sole proprietary concern, he alone cannot form either a private limited company, which requires at least two persons to subscribe to its memorandum of association, nor can he form a public limited company, which requires at least seven persons to subscribe to its memorandum of association, as required.

However, if and when the sole proprietor of a sole proprietary concern proposes to be a part of a private limited company or a public limited company, he has to propose and sell his project and idea relating thereto to other persons, in the case of a private limited company, to at least one more person and in the case of a public limited company, to at least six other persons. When he is in a position to muster the association of the required number of persons and he has a viable project to be executed by the proposed company, he may proceed to form a limited· company as per procedure laid down. The persons, who take steps for the formation of a company, are known as promoters of the company in their capacity as subscribers to the memorandum of association of the company

After having done the aforesaid exercise, the sole proprietor along with his associates should take the procedural steps for the formation and registration of the company, as are detailed hereinafter.

BRAND REGISTRATION

BRAND REGISTRATION

             Proper branding can result in higher sales of not only one product, but on other products associated with that brand. For example, if a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company such as chocolate chip cookies. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. 

              The brand experience is a brand's action perceived by a person. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company providing them.